Caricature as Social Control

THE MAMMY

The Mammy is one of the three core historical images of Black women. She is characterized by domestic service and loyalty, and is consistently defined by a lack of sexual threat. This stereotype served to position Black women as “antithetical to the hypersexualized Jezebel caricature”Historical commercial imagery, such as the pre-21st century “Aunt Jemima” branding, represents this figure. The Mammy archetype was the dominant popular cultural image of Black women from the slavery era until the 1950s.

THE SAPPHIRE

The Sapphire is defined as the “second media image of black women”. She is consistently portrayed as an “aggressive, rude, and verbally assaultive” figure. She is often depicted with physical features like short or nappy hair. Her image functions as a mechanism of social control against assertive women. By the 1970s, blaxploitation movies popularized new caricatures, including the Jezebel and the Sapphire. Actresses in these films were increasingly limited to Jezebel type roles. Even when central, stars like Pam Grier and Tamara Dobson were cast as physically attractive and aggressive rebels, often functioning as whores or “sexual fodder”.

What are black artist’s today doing to counter these stereotypes?

While the Trope Triad dominated popular visual culture, early efforts to resist these oppressive ideals were underway. Free Black women in the mid-nineteenth century used portraiture, such as Tintypes from the 1860s, to create “new visual representations of Black people”. By arriving at photography studios in elegant attire, they countered a “long history of contemptuous representations” by projecting Black pride and identity. These images were crucial in asserting that Black women belonged in American society and had agency over their own bodies and appearances

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